Loyalty Programs in Ecommerce: Collect, Save, Spend, Reward

It is well known that it costs businesses around six to seven times more to acquire new customers than it does to sell to an existing one, that existing customers spend on average 67% more per purchase than new ones, and that the possibility of converting an existing customer to a sale is around 60-70% compared to 5-20% for a new customer. So customer retention is important. But customers can…

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Store Credit: Making it work for both merchant and customer

For some merchants, store credit is something that is viewed with suspicion: the idea of customers having outstanding purchasing power that may at any point in time be redeemed without a positive cash flow for the merchant to offset the purchase of stock. It can be viewed as adding another element of uncertainty into the business model, another layer of complexity, another factor that needs to be taking into account….

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The 7 Best Magento Extensions by Exto to Use in 2017

With the start of the new year, it’s the ideal time for everyone to look at the way they are doing things, see if improvements can be made, and make New Year’s resolutions to change the way things are. This is the same for businesses as it is for individuals and Exto have a number of tools that can help your business improve the way it operates and have a…

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