Store Credit: Making it work for both merchant and customer

For some merchants, store credit is something that is viewed with suspicion: the idea of customers having outstanding purchasing power that may at any point in time be redeemed without a positive cash flow for the merchant to offset the purchase of stock. It can be viewed as adding another element of uncertainty into the business model, another layer of complexity, another factor that needs to be taking into account….

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How to Increase Average Order Value with Magento Extensions

Magento recently issued a whitepaper highlighting the importance of enhancing various components that go into boosting your Average Order Value (AOV), as this is one of the most effective and comparatively inexpensive ways to increase overall revenue and cash generation for a business. The paper highlights how taking measures to improve AOV can also strengthen the business against other market challenges. At Exto.io, we would like to demonstrate…

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How to Maximize Efficiency in Managing Product Returns

Even though every business makes the best possible efforts, at times customers will return products. If this process is not handled correctly, it can be an immensely frustrating one – both for the company and the customer, and an inefficient and clumbersome product return process can have a major impact on both cost and reputation. The Magnitude of the Problem This isn’t a small issue, either. According to ReadyCloud, around…

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The 7 Best Magento Extensions by Exto to Use in 2017

With the start of the new year, it’s the ideal time for everyone to look at the way they are doing things, see if improvements can be made, and make New Year’s resolutions to change the way things are. This is the same for businesses as it is for individuals and Exto have a number of tools that can help your business improve the way it operates and have a…

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