Loyalty Programs in Ecommerce: Collect, Save, Spend, Reward

It is well known that it costs businesses around six to seven times more to acquire new customers than it does to sell to an existing one, that existing customers spend on average 67% more per purchase than new ones, and that the possibility of converting an existing customer to a sale is around 60-70% compared to 5-20% for a new customer. So customer retention is important. But customers can…

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How to Increase Average Order Value with Magento Extensions

Magento recently issued a whitepaper highlighting the importance of enhancing various components that go into boosting your Average Order Value (AOV), as this is one of the most effective and comparatively inexpensive ways to increase overall revenue and cash generation for a business. The paper highlights how taking measures to improve AOV can also strengthen the business against other market challenges. At Exto.io, we would like to demonstrate…

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The 7 Best Magento Extensions by Exto to Use in 2017

With the start of the new year, it’s the ideal time for everyone to look at the way they are doing things, see if improvements can be made, and make New Year’s resolutions to change the way things are. This is the same for businesses as it is for individuals and Exto have a number of tools that can help your business improve the way it operates and have a…

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Exto.io Announces a Reward Points Extension for Magento 2

Reward points reward customers – and business! Keep the customer happy. Attract new customers and then retain them. Value each customer and make sure that they know they are valued. These simple phrases should be at the heart of virtually every business. Retaining customers is essential given how highly competitive every marketplace is and how many different options are out there. As a business, we must do everything we can to…

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The Significance of Running a Magento Loyalty Program

There is no question that customer loyalty initiatives and programs have been popping up everywhere. This was true of brick and mortar organizations; however, Magento loyalty programs have also become a major part of e-commerce businesses as well. Furthermore, if you talk about a business organization that offers streamlined customer services, there are various loyalty programs that can help attract thousands of customers, develop formidable loyalty and retain current customers….

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