Business Intelligence and Analytics in Ecommerce

Business Intelligence and Analytics in Ecommerce “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” This famous quote from Sun Tzu has previously been applied to many fields, including…

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How to Increase Average Order Value with Magento Extensions

Magento recently issued a whitepaper highlighting the importance of enhancing various components that go into boosting your Average Order Value (AOV), as this is one of the most effective and comparatively inexpensive ways to increase overall revenue and cash generation for a business. The paper highlights how taking measures to improve AOV can also strengthen the business against other market challenges.     At Exto.io, we would like to demonstrate…

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Free Analytics 1.1 for Magento Is Now Available

  Your marketing efforts deserve to be backed up with quality data analysis. As a marketer, you should establish transparent campaigns’ flow and keep the results in one place in order to analyze and adjust strategy in a timely manner. Gathered insights can become an effective tool if interpreted appropriately. Only around 20% of online retailers utilize Analytics correctly. How do you normally start the analysis? Do you overview the…

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The 7 Best Magento Extensions by Exto to Use in 2017

With the start of the new year, it’s the ideal time for everyone to look at the way they are doing things, see if improvements can be made, and make New Year’s resolutions to change the way things are. This is the same for businesses as it is for individuals and Exto have a number of tools that can help your business improve the way it operates and have a…

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The Significance of Running a Magento Loyalty Program

There is no question that customer loyalty initiatives and programs have been popping up everywhere. This was true of brick and mortar organizations; however, Magento loyalty programs have also become a major part of e-commerce businesses as well. Furthermore, if you talk about a business organization that offers streamlined customer services, there are various loyalty programs that can help attract thousands of customers, develop formidable loyalty and retain current customers….

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Analytics of Sales Data for E-commerce: Approach and Tools

  Big Data in eCommerce For e-commerce businesses, a big chunk of their data will always be categorized into structured data. The primarily entails  all the data that is mined and generated within the online store, for example, number of customers, number of sales and the products featured. This raises the question if importance of data analytics approach and tools.   Mining Data Using Popular Web Applications It has become…

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