Your marketing efforts deserve to be backed up with quality data analysis. As a marketer, you should establish transparent campaigns’ flow and keep the results in one place in order to analyze and adjust strategy in a timely manner. Gathered insights can become an effective tool if interpreted appropriately.
Only around 20% of online retailers utilize Analytics correctly.
How do you normally start the analysis? Do you overview the results achieved to the current point? Here come the new powerful analytics dashboards by Exto. Marketers can now get a brief summary of the key metrics through the set of sales, orders, abandoned carts, AOV, and signups cards.
Web and mobile dashboards bring data together and present in a digestible form. Having all the required metrics at a glance, you can now process the following steps:
- Review sales volume and track performance changes
- Check total abandoned carts value and percentage of total value for the period compared to the abandoned carts value
- Analyze shifts in the average order value and find the minimal and maximal AOV
- Track the amount of orders and compare to the previous periods
- Check the number of signups and define whether the incoming customer flow grows
Statista’s research shows that mobile device usage rate has grown rapidly during the last 5 years. Mobile phones and smartphones grew from 27% to 53% while tablets faced a dramatic increase from 3% to 31%. Keeping customers in mind, Exto has developed smart mobile dashboards. Now you can leverage the mobile analytics dashboards to keep abreast of the changes in your business anytime anywhere.
Exto Analytics provides real-time statistics via both web and mobile dashboards, enabling immediate response to changes and giving the basis for more effective, fast and precise decisions. The free business intelligence and analytics extension for Magento 2 stores is now available for download.
Also don’t forget to benefit from the previously released features. Go to the advanced analytics reports “By product” and “By attribute”, and find out the amount of items purchased during a specific time frame, the amount of total discounts and refunds, or discover which product attributes add the most value and drive sales. Identify low performing and top selling products to utilize the data for further remarketing, content, or email campaigns. And compare the same metrics in any two time intervals to analyze whether business grows against the previous periods.
For further questions please contact the sales team via a web form or call us directly at +1 (415) 800-4949.