Business Intelligence and Analytics in Ecommerce

Business Intelligence and Analytics in Ecommerce “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” This famous quote from Sun Tzu has previously been applied to many fields, including…

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Subscriptions and Recurring Billing for Magento 2 is Live

You are selling products to customers every day. Given that a certain part of the buyers visits your store repeatedly and chooses the same items, automation is the right decision from the manager’s side. Those products purchased on a time basis can be delivered to clients without any extra manual actions. Magento 2 Subscriptions and Recurring Billing extension allows to set up subscription products which customers need to buy only once, afterwards…

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OroCommerce Extensions: Time to Tailor and Expand?

eCommerce businesses have, understandably, often been at the forefront of the change in operating models in recent years, both within the business-to-consumer (B2C) and the business-to-business (B2B) fields. B2B ecommerce is expected to grow from $780 billion in 2015 to $1.1 trillion by 2020, according to market researcher Forrester Research, with growth in the US alone increasing at a 16% year-on-year basis to sales of over S97 billion in Q2…

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How to Deal with Dropshipping Problems

Dropshipping is arguably one of the fastest growing businesses in the e-commerce industry today. It is a highly sought after retail service by large production and manufacturing companies with huge customer base and an extensive distribution network. This business model leverages on the efforts of producers, suppliers or other retailers to deliver customer orders directly to the consumer through the use of an ecommerce website. The system of ecommerce trading…

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Loyalty Programs in Ecommerce: Collect, Save, Spend, Reward

It is well known that it costs businesses around six to seven times more to acquire new customers than it does to sell to an existing one, that existing customers spend on average 67% more per purchase than new ones, and that the possibility of converting an existing customer to a sale is around 60-70% compared to 5-20% for a new customer. So customer retention is important. But customers can…

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Store Credit: Making it work for both merchant and customer

For some merchants, store credit is something that is viewed with suspicion: the idea of customers having outstanding purchasing power that may at any point in time be redeemed without a positive cash flow for the merchant to offset the purchase of stock. It can be viewed as adding another element of uncertainty into the business model, another layer of complexity, another factor that needs to be taking into account….

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How to Increase Average Order Value with Magento Extensions

Magento recently issued a whitepaper highlighting the importance of enhancing various components that go into boosting your Average Order Value (AOV), as this is one of the most effective and comparatively inexpensive ways to increase overall revenue and cash generation for a business. The paper highlights how taking measures to improve AOV can also strengthen the business against other market challenges.     At Exto.io, we would like to demonstrate…

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Free Analytics 1.1 for Magento Is Now Available

  Your marketing efforts deserve to be backed up with quality data analysis. As a marketer, you should establish transparent campaigns’ flow and keep the results in one place in order to analyze and adjust strategy in a timely manner. Gathered insights can become an effective tool if interpreted appropriately. Only around 20% of online retailers utilize Analytics correctly. How do you normally start the analysis? Do you overview the…

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How to Maximize Efficiency in Managing Product Returns

Even though every business makes the best possible efforts, at times customers will return products. If this process is not handled correctly, it can be an immensely frustrating one – both for the company and the customer, and an inefficient and clumbersome product return process can have a major impact on both cost and reputation. The Magnitude of the Problem This isn’t a small issue, either. According to ReadyCloud, around…

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The 7 Best Magento Extensions by Exto to Use in 2017

With the start of the new year, it’s the ideal time for everyone to look at the way they are doing things, see if improvements can be made, and make New Year’s resolutions to change the way things are. This is the same for businesses as it is for individuals and Exto have a number of tools that can help your business improve the way it operates and have a…

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