Exto Analytics 1.1.3 is out

While this is a compatibility update for Magento 2.1.7, it’s highly recommended to update to the latest version of the software. Besides compatibility, some minor bugfixes were included. As always the product is free and you are welcome to download it from our site. Looking forward to your feedback.

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Providing greater security: Blockchain and ecommerce

Providing greater security: Blockchain and ecommerce One of the main concerns that both online retailers and customers have relates to the security and probity of any transaction in which they participate. A key part of this pertains to the accuracy of the data and information provided, to ensuring that it is recorded properly, and to being confident (in particular for retailers) that the information cannot be modified without authorisation at…

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Email Marketing Extension for Magento 2 Is Live!

Your online Magento 2 store receives thousands of visitors every month. Customers buy items and increase your sales volumes while prospects abandon their carts and leave a store without completing purchases. As a business owner or a marketer, you understand that both categories demand equal attention while building successful email marketing campaigns. Did you know that 41% of marketers use emails as a top source of analytics data? A new Magento…

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Email marketing – much more than just ‘buy me!’

With the development of and rapid growth in online commerce – both business-to-consumer and business-to-business – email marketing has become one of the main methods for businesses to communicate to their potential, previous or actual customers. But the road to where email marketing is today has not been a smooth one. The phenomena of bulk spam and the response from users in terms of blocking out emails with filters and…

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Business Intelligence and Analytics in Ecommerce

Business Intelligence and Analytics in Ecommerce “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” This famous quote from Sun Tzu has previously been applied to many fields, including…

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Subscriptions and Recurring Billing for Magento 2 is Live

You are selling products to customers every day. Given that a certain part of the buyers visits your store repeatedly and chooses the same items, automation is the right decision from the manager’s side. Those products purchased on a time basis can be delivered to clients without any extra manual actions. Magento 2 Subscriptions and Recurring Billing extension allows to set up subscription products which customers need to buy only once, afterwards…

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OroCommerce Extensions: Time to Tailor and Expand?

eCommerce businesses have, understandably, often been at the forefront of the change in operating models in recent years, both within the business-to-consumer (B2C) and the business-to-business (B2B) fields. B2B ecommerce is expected to grow from $780 billion in 2015 to $1.1 trillion by 2020, according to market researcher Forrester Research, with growth in the US alone increasing at a 16% year-on-year basis to sales of over S97 billion in Q2…

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How to Deal with Dropshipping Problems

Dropshipping is arguably one of the fastest growing businesses in the e-commerce industry today. It is a highly sought after retail service by large production and manufacturing companies with huge customer base and an extensive distribution network. This business model leverages on the efforts of producers, suppliers or other retailers to deliver customer orders directly to the consumer through the use of an ecommerce website. The system of ecommerce trading…

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Loyalty Programs in Ecommerce: Collect, Save, Spend, Reward

It is well known that it costs businesses around six to seven times more to acquire new customers than it does to sell to an existing one, that existing customers spend on average 67% more per purchase than new ones, and that the possibility of converting an existing customer to a sale is around 60-70% compared to 5-20% for a new customer. So customer retention is important. But customers can…

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Store Credit: Making it work for both merchant and customer

For some merchants, store credit is something that is viewed with suspicion: the idea of customers having outstanding purchasing power that may at any point in time be redeemed without a positive cash flow for the merchant to offset the purchase of stock. It can be viewed as adding another element of uncertainty into the business model, another layer of complexity, another factor that needs to be taking into account….

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